Over the past 15 years, DealerRater has become the leading destination for consumer reviews of automotive dealerships. By hosting millions of reviews, we help dealerships create connections that build trust with vehicle shoppers. Today I’m pleased to announce the launch of two new solutions – DealerRater Connections Plus and DealerRater Connections Premier — that ensure that we continue to lead the industry by helping dealerships create connections to inspire trust through the power of reviews.
DealerRater helps dealerships build brand presence and create preference for their brand and salespeople through the creation and syndication of reviews. And dealerships need reviews more than ever to influence buying decisions before shoppers visit the lot. After all, consumers spend 13 hours online researching their potential vehicle, but only visit an average of 2.3 dealerships.[i] Salesperson reviews can make the difference between a shopper choosing your dealership over another: 97 percent of auto buyers would prefer to select their salesperson before visiting the showroom[ii], and one out of three consumers seek out a specific salesperson based on customer reviews.[iii]
The DealerRater Connections suite accelerates the creation of customer reviews in three key ways:
- Invest to build trust. With DealerRater Connections, dealerships publish employee profiles and reviews through one platform that syndicates reviews to an audience of more than 31 million unique shoppers each month.[iv] Additionally, top salespeople are also featured on Cars.com – to start creating connections right where a consumer is researching their purchase. This not only helps build your brand presence, but also creates preferences for your dealership and your salespeople.
- Automate to drive growth. DealerRater Connections Plus includes all the benefits of DealerRater Connections – and automates the process of soliciting reviews. That’s right: dealerships don’t need to fuss with monitoring which customers have left a review and contacting them to ask. DealerRater Connections Plus automates that process through text and email, resulting in the collection of more customer reviews, the lifeblood of lead creation and relationship building.
- Partner to accelerate results. DealerRater Connections Premier includes all the benefits of DealerRater Connections Plus – and provides a DealerRater Success Partner who takes a hands-on approach to managing your reviews and salesperson information on our platform. We jumpstart your onboarding with dedicated training and setup. We manage the maintenance of your salesperson profiles so that your critical information is always up to date. And we provide advanced analytics reporting. In essence, we handle even more of the heavy lifting to ensure that your dealership is maximizing its visibility through employee profiles and customer reviews.
Keeping your dealership visible through reviews and employee profiles is the name of the game. But we realize managing reviews and profiles isn’t always easy. If you prefer to self-manage your dealership’s information on our platform and create your own review solicitation process, DealerRater Connections is the perfect choice. But if you want to automate and even outsource the process, check out DealerRater Connections Plus and DealerRater Connections Premier. No matter what tier you choose, you’ll put your salespeople in a position to build trust and to succeed.
For more information, talk with your DealerRater representative. And get ready to win big through the power of trust.
[i] JD Power New Auto Shopper Study, 2017.
[ii] DealerRater Introduces Customer Connect, April 27, 2016.
[iii] DealerRater, Care Shoppers Are Judging You, January 2017.