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Category: Online Reputation

Volkswagen drivers seek justice

Popular auto manufacturer Volkswagen recently released an apology to its consumers, stating that the company knowingly lied about producing 11 million diesel cars that contained software designed to cheat on emissions tests. Read More »

Online review blackmail is a real thing

With so many customers using online ratings as their primary source of research during the car-buying process, what can your dealership do to protect itself from these threats? Read More »

The Impact of Review Volume

For dealerships and all businesses, online reviews are one of the earliest of an average of 24 research touchpoints that a consumer will hit. A … Read More »

What should you do about negative reviews?

When an angry customer posts a negative review about your dealership, what’s the best way to go about turning that individual back into a happy customer and dealing with suboptimal attention? Read More »