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How Reviews Support Sales


It’s no secret that managing employee turnover can be a headache. Moreover, it’s quite possible that you are overlooking a huge opportunity to retain your star salespeople by leveraging customer ratings and reviews.

As we discuss in our recently published DealerRater Guide to Online Reviews, reviews are a powerful tool to retain your best employees by helping them improve and rewarding their accomplishments. One in five consumers read reviews specifically to find salespeople[1] – so we know that reviews are as much about your people as the cars you sell.

You can use customer input about specific salespeople in a number of ways.

  • Engage your sales team by highlighting individual success stories in team meetings. Who doesn’t like a shout-out and recognition for a job well done?
  • Improve performance by using customer feedback to give salespeople more insight into what they’re doing well and how they can improve. Customer feedback is a valuable tool to help you be a better mentor to your team.

The above two approaches feed off each other. The more input you give to help your sales team improve, the more effective they will become – which, in turn, will lead to increased sales and recognition for their performance.

The DealerRater Guide to Online Reviews provides more insight into how you can grow your business by relying on customer reviews to engage and retain your sales staff (among many other topics I’ve discussed in recent weeks). Download your free copy today, and then contact us to get deeper insight from our team of experts.

[1] The DealerRater Guide to Online Reviews, April 2017