We are pleased to announce a sincere congratulations to the overall national winners of the DealerRater 2018 Dealer of the Year Award: Courtesy Ford Lincoln (for Canada) and Paradise Chevrolet Cadillac (for the U.S.)!
The Dealer of the Year Award recognizes a select number of car dealerships throughout the United States and Canada for outstanding customer satisfaction as expressed through customers’ online reviews posted on DealerRater. We were pleased to recognize Courtesy Ford Lincoln and Paradise Chevrolet Cadillac during a webinar January 25.
To be considered for the Dealer of the Year Awards a dealership must meet requirements ranging from having a minimum of 25 reviews on DealerRater for the calendar year to having an average minimum star rating of 4.0 on DealerRater (5.0 is the highest possible rating).
We evaluated qualified dealerships using the PowerScore, calculated using a Bayesian algorithm that considers the dealership’s average DealerRater star rating as well as the total number of reviews written about the dealership during that calendar year.
Paradise Chevrolet Cadillac became Certified with DealerRater in 2011 and earned 868 eligible reviews in 2017. Courtesy Ford Lincoln became Certified with DealerRater in 2016 and earned 762 eligible reviews in 2017. They are examples of dealerships that are succeeding in the era of the customer review: after all, 70 percent of consumers find customer reviews to be very or extremely trustworthy.[i]
Great dealerships such as Paradise Chevrolet Cadillac and Courtesy Ford Lincoln are managing reviews as a valuable asset by actively soliciting and earning customer reviews on DealerRater. Congratulations to our overall national winners and best of luck to all dealers in 2018!
Are you a 2018 DealerRater Dealer of the Year or Consumer Satisfaction Award winner? Check out our list of winners here.
Want more details on the DealerRater Dealer of the Year Awards program? Click here.
[i] DealerRater, Car Shoppers Are Judging You, January 2017.