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Tips for maximizing January sales

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The lucrative holiday season has come to a close, and with it a constant stream of profit. Your year-end sales events likely kept numbers high post-Christmas, but you may be fearful of a financial drop as January continues. Here are some helpful tips for maximizing your sales at the beginning of the year.

Reach out to all customers
You probably accumulated many new customers during the holidays, and now's the time to take advantage of this growing database. Nosto recommended using email marketing to get in touch with new and old clients. Sending out "We miss you!" emails that detail information about January sales is a good way to encourage loyalty and boost sales.

Be sure to reach out to customers who've purchased cars with you before. Be sure to reach out to customers who've purchased cars with you before.

Focus on cultivating online dealer reviews
People often try to be more frugal after the holidays, which means they're going to put a lot of thought into their purchasing decisions. Chances are, most people who set out to see cars in person have already scoured the Internet for information on numerous dealerships. To ensure your dealership makes it to the top of everyone's lists, focus on cultivating a strong archive of positive online reviews. Refine your customer service procedures and ask consumers who've had positive experiences to post reviews.