Finding the right salespeople to work for your dealership is no easy feat. After all, sales employees need to be able to connect with consumers, knowledgeable about the ins and outs of your business and committed to going above and beyond in order to produce amazing results. So what should you look for when you're trying to hire workers who will boost your positive dealer reviews? Here are a few essential qualities that all stellar sales professionals possess.
A great track record
If you're really serious about boosting sales and establishing your dealership as an industry leader, you should focus on hiring people with years of sales experience under their belts. Ideally, the candidates you choose to hire have worked with cars and are experts at marketing your products. Don't be afraid to take a chance on a salesperson from another industry, however, if he was regularly breaking goals and creating return customers.
Consumers aren't going to purchase cars from people who come off as unenthusiastic and lackluster. They're looking to talk with someone who has great energy and a likeable personality.
"Any salesperson I'm considering hiring needs to have me – and anyone else she meets while with me – eating out of the palm of her hand very quickly. A salesperson can always learn about a new product, but it's much harder to teach a person to get other people to like them," Thursday Bram of Hyper Modern Consulting explained to Inc. magazine.